Here in July it appears Heyman is out of the picture as Brock is set to return and Cesaro has just been stuck in the mid-card without really any major feuds of note. He was paired with Sheamus for a minor feud that produced decent matches but clearly no one cared about.
Where things might have gone off track for him was he was supposed to be the winner of a tournament to challenge Big E who was the current I-C Champion at the time. A script got in the hands of the internet that revealed this fact and in typical WWE reactionary fashion they changed to Wade Barrett who would go on to defeat Big E. Which of course he would soon after be injured and is currently out and requires shoulder surgery leading to the battle royal for the vacant title this Sunday.
What also in my opinion aside from awful theme music has not been working is the pairing with Paul Heyman. I like so many thought, the night after Wrestlemania this was the perfect marriage for the rising Swiss star and Heyman, who with Brock on his annual break to Summerslam was in need of something to do. Cesaro has suffered from Heyman promoting the fact his client that is not around beat the Undertaker’s streak and Paul Heyman just can’t help mentioning it every chance he gets. Cesaro with Heyman has been made to feel like second fiddle to Brock Lesnar without Lesnar even being around. This would have been fine if it was leading to Cesaro against Brock match, but that is clearly not the direction the WWE took or plans to take anytime soon.
Even if Cesaro were to walk away the Intercontinental Champion Sunday, I don’t think it repairs the damage done to him in the last few months. He isn’t even my pick in that match for the record as I picked Bo Dallas in the staff picks at Between the Ropes.
It wasn’t the disaster Curtis Axel being paired with Heyman was, but it wasn’t that much better to be honest. Cesaro was a guy being put over by Cena and had a great television match with him heading into Wrestlemania. Fans were primed to accept him as a babyface and the WWE decided to go in the complete opposite direction.
The level of concern for Cesaro is not as big as it might be for others, because he does have a lot of skills the WWE will always value. His ability to speak several languages, while used as part of his gimmick, does make him a value when touring the world. His in ring work is on an elite level and he is a machine in the gym which is something both Triple H and Vince McMahon will always respect.
Still you feel like the WWE missed a moment with this guy to get him "over" and make him a bigger star. This is something that becomes all too common these days with the WWE. They need to start listing to their audience and giving them some things they want, if you expect them to be buying into your network and investing into the company with their wallets. C.M Punk once ranted fans don’t get to win in his feud with the Rock. In context of being a Cesaro fan, you have to feel like you have lost, after a great set up for a major push at Wrestlemania 30 that has failed to ever get started.
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